Creating a Human Experience for luxury hospitality.
Asia’s first social media event to help people spend less time planning their wedding, and more time planning their marriage.
Raffles Hotel was seeking to reach a broader, younger audience through a social media campaign that would extend their brand message from traditional channels.
Working closely with the Raffles Hotel team in Singapore and Raffles Makati, we created "Save the Date," a live, first-ever social media dialog sponsored by Raffles Hotel's very own wedding experts.
Weddings are serious business.
They're stressful to plan, and attention to the details is critical.
Raffles Hotels is all about the details, the best of the best and they must always be presented as the final word on weddings.
The "What if..."
What if Raffles Hotels could help young couples spend less time planning their wedding, and more time planning their new life together?
We wanted to reinforce the Raffles brand promise of perfection. The meticulous attentions to details that make every experience a positive one.
Especially for weddings, where the details really matter.
The social media event launched on Facebook to an astonishing 17,000 likes and shares in just a few hours. The Facebook campaign increased Raffles' average Facebook engagement rate by over 50% in a single day.
Working with the amazing Raffles team, I led the development of a social playbook and communications guidelines for the event itself.
But, it didn't stop there, the live event took place over Facebook and Twitter, generating hundreds of real-time sales engagements over the one hour event.
The goal was to not only establish Raffles Hotel as the wedding experts but also to drive sales opportunities for the Raffles business team. The event was so successful, in this regard, that we extended the campaign with a series of Facebook video posts and a Raffles Pinterest page to keep the dialog going.
What a great experience! The Raffles Hotels team was perfect throughout, and I'm very proud of the results.