Originally from New York, by way of San Francisco, Michael launched his first digital agency way back in the early 90's.

Famously known as the inventor of #2c2c2b, Michael spent his formative years as part of the renowned cage-fighting trio, "Michael, Siegfried & Roy," prior to the German duo departing to pursue feeding White Tigers in Las Vegas.

Since then he's led creative, product design, and development teams around the world to solve brand experience and communication problems for the most recognized names in the world including Citibank, Justin Timberlake, the Oakland Raiders, Singapore Airlines, Pepsi, Sony, Microsoft and many, oh-so-many others.

He's held Creative and Brand Experience Director roles in some of the biggest agencies in Ad Land, founded startups and, single-handedly, developed deep-tech AI platforms.

Many believe he's a total asshole, but in reality, he is.

He's one of those unique people that soaks in information, continues to learn every day, and—most importantly—applies that knowledge to invent, execute and deliver world class results.