Havas Worldwide recently launched a new specialist unit within the network, an “Agency within an agency” focused on delivering innovation and digital business transformation solutions for brands. The “Havas Drive” team is based out of Bangkok, with a remit spanning all Havas offices within the APAC region, all of which will be able to draw on their expertise for client engagements. The unit boasts a team of talents from around the globe who share a vision for a new approach in the brand partnership model. A series of road shows and events are being planned for the coming months to showcase the agency’s approach, thinking, and expertise.

Havas recently launched a new specialist unit within the network focused on delivering innovation and digital business transformation solutions for brands

At Havas Drive, specialists in design, data, strategy, coding/development, innovation and experience design will work with clients on business and digital transformation mandates to help them set a strategy and build new approaches to their customers. The agency is also tasked to integrate these emergent practices and thinking into the Havas creative agencies across APAC.

The “Havas Drive” team is based out of Bangkok, with a remit spanning all Havas offices within the APAC region.

One of the unit's primary players is director of experience Michael Lisboa, who left joins the team from Dentsu Mobius, where he served as creative director. Also on the team are Tommy Korad, who joins from RG/A New York as digital design director, Chris Corney from MRM Singapore as data and digital director, Ogilvy’s Badee Somboonpakron as senior technical director, and Lowe Profero long-timer Andy Griffin as creative and innovation director.

One of the unit's primary players is Director of Experience, Michael Lisboa, who joins the team from Dentsu Mobius.

Jeff Lippold, regional director for the APAC region at Havas Drive, said: “We have been looking at new ways to incorporate and build meaningful innovation into our agencies for a while now. With the industry moving against traditional ways of communication to reach consumers, we brought together a team of complimentary talents to build strategies, which will produce tangible approaches for our clients and quickly. We’re excited to have the level of talent joining us at Havas Drive – they are all motivated by the mission and at the top of their craft. This team will provide a seriously competitive advantage to our clients in APAC.