Michael Lisboa has been appointed Creative Director at Dentsu Möbius. He will report to the agency’s general manager, Margery Lynn and will work closely with existing Creative Director, Fredrik Englund.

With over 20 years of international experience, Lisboa has established a track record of leading user experience, integrated digital strategy and experiential design for some of the most recognized brands in the world including Pepsi and Microsoft. His knowledge and expertise combined with an intuitive understanding of what clicks with both clients and consumers, brings much value to Dentsu Möbius and brands looking for more innovative and effective consumer engagement initiatives in Asia.

“Dentsu Möbius has grown at supersonic speed over the last two years – we have a talented team, a coveted list of clients and have already built a strong, credible reputation in the industry,” said James Hawkins, CEO at Dentsu Möbius. “Michael is an exciting hire for us as he shares our enthusiasm to continue raising the creative bar in producing the best work for our clients – both now and in the future. He embodies the spirit of Dentsu Möbius, and his ambitions and aspirations match ours perfectly.”

Born and bred in New York City and most recently from San Francisco, Lisboa has been based in Singapore for four years. Having launched successful digital agencies and start-ups on both the East Coast and West Coast, he is an entrepreneur at heart. Lisboa brings experience, innovation and a passion for digital to Dentsu Möbius, always seeking to push boundaries with creative ideas and solutions for client partners.

Commenting on his new role, Lisboa added, “It’s been a refreshing experience to join Dentsu Möbius. It consists of an extremely adaptable, collaborative and sharp team of marketers, who are not content with simply doing what everyone else doing. They work hard to widen the gap between digital leaders and followers, and I look forward to supporting this effort, further establishing the Dentsu Möbius position in the region.”

“Our focus continues to be on ensuring we have the best talent in order to deliver the best work for our global brands. With Michael on board, I am confident we are further establishing our best-in-class team,” added Hawkins.