Disrupting the logistics of delivery in Southeast Asia.

Zyllem is crowdsourcing the ultimate delivery service. From workshops to user research, from UX to UI, I delivered a complete overhaul of the consumer experience for this start-up's mobile app and web services.

    Zyllem is the leading provider of fast, cost-effective, crowdsourced delivery services in Southeast Asia. Lucky for me, they reached out to rethink their mobile consumer experience.

    The challenge.

    The Zyllem app, while functional, faced many UX challenges across iOS and Android devices. The general feedback from customers was a negative experience.

    In their infinite wisdom, Zyllem sought to solve the problem by focusing on establishing their product as the only solution for delivery services across SEA.

    Research and user-centric design.

    I worked closely with Zyllem to first, identify their core customer base, research consumer experience needs, and solve usability and experience problems.

    Starting with an internal workshop to zero in on user personas and journeys, then performing field research through in-person interviews and surveys, I was able to identify customers' needs and went to work to solve those problems.

    Getting to work.

    Taking learnings from the research, I produced wireframes and prototypes for all app screens for iOS and Android, and a series of app task flows for documenting user interactions and information architecture nomenclature and hierarchy.

    The UX deliverables document all interactions and interface elements for the Zyllem development team.

    Wrapping it all up.

    Finally, I worked with the Zyllem folks to develop an internal UX and product design process to solve key experience challenges as they arise in the future.




    Independent Consultant


    User Experience User Research Training Workshops

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    Check out a couple of other projects we've delivered.

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    Brand experiences that folks be all like, "holy shit it's magic!"

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