Connecting the advertising industry to the creative talent they need.
The advertising industry is losing talent in droves. We designed this little app to change that.
There's a creative talent shortage.
The advertising industry is dangerously low on creative talent.
Creating opportunities to connect creative talent with the agencies who need them.
Designing an art piece. Delivering a product.
Tommy's work on brand design took the concept to another level.
Seeking to attract and inspire the top creatives in the region meant that the Breaks app had to be an art piece as much as a functional product.
Tommy brought a creative direction and edge to the UI design unlike any careers app before or since.
Making it anonymous.
Anonymity was crucial to the experience.
Creating an original and unique experience meant creating original art.
It was time to get out of the office to clear my head and get a couple beers.
I pulled out my notebook and started with some initial sketches to explore the style and tone of the illustration we would be seeking.
Creative experiences for a creative audience.
Knowing our audience, we knew the Breaks app wouldn't be a typical job hunting app experience.
This product was about connecting the most creative people in Asia with the creative agencies that need them. And the user experience and craft needed to be intentional, edgy, and eye-popping beautiful. We needed to take the design and experience to entirely new levels.
More so, it needed to be dead simple to use.
Unlike typical job hunting apps, we chose not to require users to input a lot of information like personal details and resumes. Information they've entered across multiple services and websites.
Instead, we chose to integrate the Breaks app with third-party APIs and services like LinkedIn for career history data, and Instagram and Dribbble for portfolio and creative visual data. Allowing users to simply tap and select the information they wanted to share in their profiles.
Results that matter.
- Conceived, designed, and delivered a smart solution to an enormous business problem for the advertising industry in a matter of days.
- Developed a transformational strategy for a week-long event for a real talent-recruitment and content creation opportunity for the advertising industry in Southeast Asia.
- Schooled a traditional advertising agency on an agile process to break through industry barriers of what creative technology can deliver.
Havas, Regional Director of Experience
Product Design UX Research User Experience UI Design