What if there was a magic button that could Refresh Everything?
How Pepsi's iconic RefreshEverything campaign became the FTW how-to manual for integrated advertising.
Back when I was running Kizmo in San Francisco.
It was a time when bandwidth was low.
The new Pepsi Generation, refreshing the world in real-time.
- A campaign that inspired people to tell powerful, creative stories for Pepsi's content curation team.
- After launch, Pepsi chose to pass on the Super Bowl advertising madness to invest in the RefreshEverything Brand Experience story.
- Pepsi asked people to invent and deliver ideas that would make the world a better place, committing $20 million in grant money to fund the winning causes.
Strategy Creative Direction Digital Marketing User Experience