What if there was a magic button that could Refresh Everything?
How Pepsi's iconic RefreshEverything campaign became the FTW how-to manual for integrated advertising.
It was Super Bowl XLIII.
Bandwidth was low. Social media was fresh.
The new Pepsi Generation.
Refreshing the world in real-time.
- We delivered a first of its' kind campaign that set the bar for Pepsi's integrated marketing strategy ever since.
- Inspired millions of people to tell powerful and personal stories with user generated content for Pepsi's content curation team.
- A campaign so successful that the following year Pepsi skipped Super Bowl advertising, instead inviting entrepreneurs to RefreshEverything by sharing ideas that would make the world a better place, committing the $20 million Super Bowl budget as grant money to fund winning causes.
Strategy Creative Direction Digital Marketing User Experience