Rethinking How a Global FMCG Brand Enters the Southeast Asia Market.
Oreo was challenged to apply their global brand story to the SEA market, a region made up of seven culturally disparate nations. This is how we did it.
Oreo's powerful brand story of Wonderfilled.
Setting it up with "Together But Alone".
- 3.83 average Engagement Rate
- 1.4 million views on YouTube
- 10,000 app downloads in the first week.
Dentsu, Creative Director
Digital Marketing Strategy Copywriting Creative Direction User Experience