Navigating Uncertainty: The Role of UX in the Logistics Business.
As the logistics industry adapts to the economic downturn, companies must focus on innovation and customer satisfaction to stay afloat.
Posted on Dec 22, 2022
Thar Be Dragons!
The Significance of Customer-Centered Design to Weather the Economic Storm.
Logistics providers can create solutions that appeal to a broader range of users by designing products and services that are user-friendly and considerate of language, culture, and technical proficiency.
For instance, making applications and services inclusive and accessible to those with visual impairments or limited tech skills will expand the user base and enhance its value for all who use its services.
- DHL's user-centric "IDEA" platform reduced the distance traveled by warehouse employees by up to 50% and increased the productivity of individual DHL locations by up to 30%. (Source: Geospatial World).
- Though Maersk's ill-fated "TradeLens" blockchain platform is due to shut down, the results are indisputable, with over 230 million shipping events logged and more than 20 million containers processed in its first year of operation (Source: IBM).
- Xeneta uses smart contracts and advanced analytics to provide real-time shipping rates to its customers through a user-friendly interface, posing a threat to traditional freight forwarders. (Source: McKinsey).
- A well-designed logistics application can lead to a 25% reduction in training time and a 15% increase in employee productivity (Source: Logistics Bureau).
Charting a Course for the Innovation Journey.
- In 2018, DHL introduced its "Supply Chain Visibility" platform, which enables real-time tracking of goods as they move through the supply chain.
- FedEx has invested heavily in artificial intelligence and machine learning to optimize its operations, including developing predictive algorithms that can help optimize routes and forecast capacity needs.
- OpenPort’s blockchain platform solves cash flow issues in traditional logistic processes. For example, the company’s digital ePOD (electronic proof-of-delivery) provides indisputable evidence of cash flow and a digital contract that enforces payments to all parties involved in the shipping process.
- Smart contracts can streamline supply chain processes and reduce the need for intermediaries.
- Decentralized databases provide a transparent, immutable record of information, allowing logistics companies to track and manage inventory, identify inefficiencies, and improve reliability in global trade.
- For customers, blockchain can improve the experience of logistics services by providing a more transparent and traceable record of the movement of goods, reducing the risk of fraud in the supply chain and improving reliability and trustworthiness.
Leveraging new technologies—with a healthy dose of creative thinking—can help the global logistics industry solve problems quickly by improving supply chain operations, reducing delays, and improving the accuracy and reliability of supply chain data.
Innovation on the Move: How Startups Are Transforming Global Logistics.
- Flexe is a SaaS platform that helps businesses find, compare, and book on-demand warehousing and fulfillment services. With this platform, companies can discover short-term warehouse space and fulfillment services, allowing them to find solutions that fit their specific needs rather than committing to long-term leases or contracts.
- Cargomatic connects businesses with local carriers and truck drivers already operating in their local area to handle their delivery needs. Through the platform, companies can find carriers and drivers to transport their goods, including for last-mile delivery, and track the progress of their deliveries in real-time.
- Zyllem is a logistics platform that helps businesses find and book delivery services, track the progress of their deliveries, and manage inventory. Available in several countries in Southeast Asia, Zyllem’s platform enables businesses to manage their entire delivery process from a single, centralized location.
These startups have significantly impacted the global logistics and shipping industry, from streamlining and optimizing logistics operations to providing fast and efficient delivery and reliable service.
Their innovative approaches have helped to shape the future of last-mile delivery and fulfillment, and their focus on user-centered design has allowed them to build customer satisfaction and loyalty.
Global Economics, Human Solutions: How UX Strategies Help the Logistics Industry Thrive.
Unpacking the Power of UX in the Logistics Business Process.
- Conduct user research and testing: Understand user needs and preferences, map out business processes, and create detailed service blueprints to drive innovation.
- Design for accessibility: Consider factors such as accessibility, cultural differences, and technical proficiency when designing interfaces and processes, ensuring that a broader range of people can use your products and services.
- Use technology to optimize processes: Leverage advances in artificial intelligence, blockchain, and Web3 technologies to improve efficiency, reduce costs, and increase transparency.
- Foster a customer-centered culture: Ensure that customer needs are at the center of your business process and that all employees are committed to meeting those needs.
- Continuously measure and improve: Use metrics such as customer satisfaction and employee productivity to measure and improve your UX strategies.
User Experience: the Lighthouse Guiding Business Through Economic Storms.
- Prioritize innovation and customer satisfaction: Invest in developing user-friendly logistics apps and services and conduct thorough user research and testing to cater to the needs and preferences of users.
- Prioritize the Experience: By integrating UX strategy and design, businesses can reduce errors, increase productivity, and improve efficiency, enhancing customer service.
- Explore the use of artificial intelligence, blockchain technology, and decentralized applications (DApps): These technologies can help to revolutionize the logistics industry by improving efficiency, reducing costs, and increasing transparency.
- "5 real-life applications of UX design in logistics processes" Datafloq, January 22, 2019
- "How Innovations in Logistics Fulfill the Experience Demand." UX Matters, August 8, 2016
- "User experience and logistics: User research and beyond in logistics industry" Bootcamp, UX Design, October 6, 2022
- "DHL Supply Chain introduces end-to-end supply chain visibility platform, MySupplyChainExternal" Supply Chain Digital, May 18, 2020
- "Artificial Intelligence at FedEx – Two Current Use Cases" Emerj, September 1, 2022