Three days for a complete UX and UI redesign.Start-up Advisory Strategy User Experience UI Design User Research
GeoMain is the .com for physical addresses. Simply claim a unique name, and place a shareable GeoSpot on the app’s map for the world to find.
I performed an initial UX audit to identify key usability challenges. One of the biggest hurdles to overcome was the bulky registration process, which required 16 steps and 34 user inputs, a process that could take a user up to 8 minutes to complete!
Working with the GeoMain team, and their investors, I performed user research and task analysis to get to some high-level user personas, their needs, and goals.
After a detailed review with the GeoMain team, I went to work on the UI design in Sketch of over 40 screens and elements.
Cranking through wireframes and task flows of every screen and user interaction I produced a User Experience document detailing UI elements and user interactions.